Goddard Gunster and CQ Roll Call Partner for Issue Advocacy Education
New Seminar Series Will Provide Key Insights and Training for Corporate Communication, Government Relations Professionals
Washington, D.C. (Dec. 18, 2014) — Goddard Gunster, a leading issue advocacy firm, and CQ Roll Call, a premier provider of congressional news and legislative tracking, today announced a new partnership to provide advocacy training for campaign professionals and their organizations.
The training will provide practical insights and tools needed for success in today’s rapidly changing environment.
“Campaign pros who attend the training will get the best of both worlds. Goddard Gunster has been perfecting the art of advocacy campaigning for decades and CQ Roll Call has been analyzing advocacy campaigns since the end of World War II,” said Tom Whitmire, director of marketing at CQ Roll Call.
Gerry Gunster, the CEO of Goddard Gunster, said, “We want to equip professionals with the tools they need to define the public debate on their own terms. It’s our goal that every single participant will leave our classroom with the knowledge of what it takes to win a major, public policy battle.”
The case-study based seminars will cover all aspects of advocacy campaign management, including research and analysis; strategy development and messaging; coalition building and grassroots campaigns; digital, earned and paid media; and issue advertising.
Seminar participants will include policy pros, government affairs and corporate communications departments, and companies large and small whose causes and bottom lines are affected by public opinion, policy shifts, and regulation.
“With a new Congress convening in January and the balance of power shifting, now is the perfect time to develop or revisit your advocacy strategy,” Gunster said.
Conducted under the Goddard Gunster Institute banner, the seminars are available in multiple half-day or full-day formats and can be customized to meet participants’ needs. The first session will be held Jan. 20, in Goddard Gunster’s offices at 701 8th Street, NW, in DC’s Chinatown/Penn Quarter.
For more information about the seminar series, the Goddard Gunster Institute and how you can define the terms of the debate and win for your cause, contact Jamie Grigg at (202) 347-1740 or firstname.lastname@example.org.
About CQ Roll Call
CQ Roll Call provides essential intelligence and grassroots advocacy resources for those who make, shape and follow public policy. As the premier source of timely news and insights, objective reporting and analysis, and coverage of elections and the politics of legislation, we keep our fingers on the pulse of the legislative process and give our clients the tools they need to maximize their influence. We are the ultimate insiders, and our unmatched network of relationships and expertise has powered the productivity of those who rely on us since 1945 (www.cqrollcall.com). CQ Roll Call is an Economist Group business (www.economistgroup.com).
Shana Westlake, PR and Events Manager