Washington, DC (August 17, 2017) – Roll Call, the original authority on Capitol Hill, announces today it has widened the gap between its print circulation totals and those of its primary competitors.
BPA Worldwide, the leading authority on audited circulation data, has released the July reports on Roll Call, The Hill and Politico, and the data shows congressional readers continue to demand the news and analysis that Roll Call provides. The June 2017 audit on Roll Call reports that total qualified print circulation has climbed from 30,786 in December 2016 to 34,562. The Hill’s print circulation dropped to 22,558 and Politico’s is down to 26,542.
Roll Call’s total congressional readership virtually equals The Hill’s and Politico’s combined numbers on Capitol Hill. And perhaps most importantly, Roll Call’s paid circulation of nearly 24,000 dwarfs the competitors, both of which remain under 500 paid copies.
“This continued increase shows there’s clearly demand on Capitol Hill for Roll Call’s trusted in-depth coverage of the legislative branch and the greater political community,” says Frank Musso, Roll Call’s SVP of Advertising and Advocacy. “Even as other publications are struggling to maintain print readership, Roll Call is attracting new audiences across all our platforms.”
About Roll Call
Since 1955, Roll Call has provided trusted, award-winning political reporting on the people and politics of Capitol Hill. Founded as the newspaper of record for members of Congress and their staffers, Roll Call has grown to be the premier source of congressional coverage for anyone with an interest in Capitol Hill. Roll Call offers incisive and forward-thinking analysis, taking readers into the inner sanctums of the most powerful leaders in Washington with: breaking news and analysis on the politics driving Congress; ground-breaking political commentary from D.C.‘s most esteemed political pros; campaign coverage and election updates, in real time and on the go; features and investigations that shed light on how government really works.