The PAA collects and targets against exclusive data to reach influencers on your issues. This data is collected from Alliance Publisher Partners who have the most powerful and influential audiences in the nation as ranked by Erdos & Morgan.
Audience Extension Advertising Solutions
Contact Catherine Pitman, Manager of Programmatic Solutions, firstname.lastname@example.org, 202 650 6822.
We gather exclusive data from top political influencer sites in D.C.
Cookies are collected and placed in segments based on content.
We target your audience on a white list of around 1,000 sites.
The PAA was able to successfully target Agriculture and Energy Influencers on a farming coalition’s issues with exclusive data and other technologies. Overall CTR was .25%, client nearly doubled spending during the campaign to maximize reach and efficiency for their campaign.
A large beverage association launched a campaign to encourage the people of San Francisco to vote no on Proposition E which would have imposed a .02% per ounce tax on sugary beverages. The PAA delivered approximately 7 million display and video impressions over 6 weeks with an overall CTR of .41%. The campaign was a success and the proposition did not pass.
A defense company has run and continues to run several campaigns with various targets including Defense/Military influencers in DC as well as other strategic zip codes across the country to create brand and product awareness. In addition to using exclusive data, the PAA created custom segments based on specific keywords and also created a custom white list of sites which includes defense-related and non-partisan political sites. The campaigns are averaging approximately .18% CTR.
A large insurance comany’s 2014-2015 campaign was targeted to Congress and Influencers inside the Beltway and used the PAA’s exclusive Government segments in addition to other data and technologies resulting in a .16% CTR.
A food safety group ran a campaign to promote required labeling of genetically engineered foods. The PAA targeted the ‘green’ consumer and health food purchaser and exclusive segments targeting Agriculture Influencers/FDA in DC. Custom Semantic segments were targeted to food safety and GMO content. Final CTR was .30%.
A coalition that supports renewable fuel launched a campaign to promote America’s farmers and the benefits of the Renewable Fuels Standard. The PAA’s targeting solution leveraged Behavioral first-party data (Energy, Environment, Agriculture Influencers), Demographic and Keyword re-targeting. To date the PAA has run 4 campaigns for Fuels America with an average CTR of .30%
When it matters most
Let us help you put your message in front of the most influential people in Washington. For more information, contact Catherine Pitman, Manager of Programmatic Solutions, email@example.com, 202 650 6822.